- Jul 27, 2013
- Truck Year
- Not Listed
The Rebel was announced at the Detroit auto show. Per the CEO of Ram,
"Ram CEO and President Bob Hegbloom said the truck is aimed at buyers who want the more aggressive look of the brand's $49,000 Power Wagon, but the capabilities and pricing comparable to its Big Horn model — starting at about $31,000 — that represents about 40 percent of current sales."