I bought my tires from COSTCO, the KO2, and I get free rotation, free flat fixes and air pressure check and the purchase price was the best in the area.
Normally, I never rotate my tires and never had issues with any of my vehicles. This way, I can check if there is an issue with wheel alignment, toed in too much or too little due to loads, bad shocks, balding or too low or too high air pressure.
If you rotate, you can't see that and you pay for alignment check just to find out it okay. In over twenty years, it never cost me or end up with premature wear.
Occasionally, I made minor adjustment on a cab and chassis truck I used for postal delivery when tires indicated it before it did too much premature wear.